The Payment Issue | "Desert"
Impact
That Cactus Thorn in Your Side
9 proven strategies for reducing and resolving claim denials
Once Bitten, Twice Shy
What I found out the hard way about Medicare coverage
I’ll never forget the time a patient became upset because we’d mistakenly told them they were covered. This was very early in my career as a private practice owner, and I...
Is That Profitable New Device Just a Mirage?
4 ways to assess if the “next big thing” is worth it
It can be tempting to believe ads that present alluring images and promise increased revenue. However, not every new tool or piece of equipment is right for every clinic...
How to Bloom in a Drought
When the cash is drying up, take action
For business owners, a drought can be an opportunity to reflect, appreciate, and reimagine what you would do when (or if) the resources return. But unfortunately, we’re...
DEPARTMENTS
When It Comes to Denials, Don’t Be a Tumbleweed
Respond instead of rolling over
There's nothing worse than receiving a notice or looking on a payer portal and seeing a denial. But what we'd like to tell you is that there’s hope even after denial...
A Sandstorm Can Become An Oasis
Turning negative reviews into opportunities
Despite the positive experiences most patients have, negative reviews are inevitable in today’s online environment. The pressures of modern life, frustration with pain...
Crossing the Medicare Desert as a Cash-Pay Practice Owner
A guide to the different paths you can take
Simply operating as a cash-pay clinic doesn’t mean we can completely disregard insurance plans. Specifically, we’re referring to Medicare. Per Medicare guidelines...
INSIDE APTA PRIVATE PRACTICE
Editor's Note
I learned to drive in the desert. Not metaphorically. Literally. When I was growing up, my dad worked for various oil companies, and we spent most of my childhood living in...
Membership Matters
Welcome New Members!
On the Move
Why Strategic Contracting Is the Skill Private Practice Can’t Afford to Ignore
In today’s physical therapy landscape, clinical excellence alone is no longer enough to sustain a thriving private practice. Reimbursement pressures, evolving payer models...
President's Column
test
Browse All Issues
Catch up on recent issues of Impact Magazine, the official publication of APTA Private Practice. Access the full digital library for insights on practice management, advocacy, and more.
Browse IssuesCopyright © 2026.
All Rights Reserved.